Pollack Media Group is an international media consultancy that specializes in connecting content and distribution companies with consumers. With experience in television, music, film, radio, print, and digital media, no consultancy is better positioned to help navigate the new media landscape, from traditional media to the latest technologies.
Twitter Users Love Music
Posted 06/30/2009 - 2:31pm by Julia M
A new report from market research firm, NPD Group, shows that Twitter users are more likely buy music than Internet users who are not Twitter users. They purchased more music in both digital and physical formats and were more engaged with music overall:
Michael Jackson (1958-2009)Bad Week for MySpace
Posted 06/23/2009 - 11:23am by Julia M
According to TechCrunch’s analysis of ComScore data, May 2009 was the first time that Facebook passed MySpace in the US. Facebook squeaked out a win compared to its rival for the first time in the US, but Facebook had already passed MySpace worldwide in April of 2008. Here are the ComScore figures:
The Latest from Video Wars.
Posted 06/16/2009 - 11:16am by Julia M
Blockbuster remains the giant in the video business in terms of sheer revenue, but Netflix has increasingly been gaining ground. It's esimated that Blockbuster ($5 billion) generates almost 4 times as much revenue as Netflix ($1.4 billion), yet Netflix saw its business grow 12% last year, while Blockbuster's revenue dropped by 5%.
The Hits Are... The Hits
Posted 06/11/2009 - 1:54pm by Julia M
BULLETIN: The hits are popular everywhere. According to a UK analysis of P2P song sharing by PRS for Music, the most popularly traded songs are….the most popular songs. Their analysis showed that 5% of available songs make up 80% of the traffic in illegally traded music. The authors of the study, using data from BigChampagne stated flatly that “BigChampagne had never seen a big hit on the pirate networks that was not also a top seller in the licensed world.”
New Pandora Freemium Model
Posted 06/03/2009 - 5:13pm by Julia M
Pandora currently has an estimated 10 million users of its website, along with 5 million using the iPhone app and 1 million accessing the service through the new Blackberry app. Pandora has also announced that they will have an app for the new Palm Pre when it’s launched in early June.
Pollack New Music Preview - June '09
Posted 06/03/2009 - 3:10pm by Julia M
New Music Preview for June featuring:
- Green Day
- Linkin Park
- The Dead Weather
- Kings of Leon
- Keri Hilson
- And More!
To view the full list, click here.
The Changing Demographics of Social Networks
Posted 06/03/2009 - 10:10am by Julia M
Recently we detailed the gains made by social networking in 2008, according to Nielsen’s “Global Faces & Networked Places” report. Not surprisingly, the biggest gains in usage were in older demographics. In 2008 Facebook added more users in the 35-49 demo than in any other. Also, there were twice as many 50+ users who joined last year as there were in the under-18 segment.
Coke Adds... Value
Posted 06/03/2009 - 9:57am by Julia M
Coca Cola recently made a major announcement regarding a new strategy on advertising. The soft drink giant, which spends $3 billion globally on advertising, has announced a plan to use value-based compensation for their advertising agencies. This means a performance-based system where agencies will be able to earn up to 30% profit if all goals are met. If none are met, the agency would merely be compensated for its actual out-of-pocket expenses. The traditional model has been for agencies to be compensated for the amount of time put into creating a campaign.
Blackberry Curve Beats iPhone 2:1
Posted 06/03/2009 - 9:48am by Julia M
Market research firm NPD release a study that shows that there were twice as many Blackberry Curves sold in the first quarter as iPhones. The Curve is Research In Motion’s older Blackberry model. The new one is the Blackberry Bold. The real curve came from Verizon, which offered a “Buy one, get a model of equal or lesser value free” promotion during February and March. This increased RIM’s market share by 50%!
