Pollack Media Group is an international media consultancy with unparalleled expertise in all things music, from global trends to niche markets. We specialize in helping TV networks, media sites, recording artists, radio stations, film companies, and consumer brands grow their audience and revenue by leveraging their content across multiple platforms.
Spotify is setting its mobile app free.
The streaming music service said Wednesday that it would allow anyone on an iOS or Androidtablet or smartphone to use its app free of charge. The new service launches Wednesday. Previously, users could only listen to Spotify's desktop or browser-based program for free, and only premium members who paid $10 a month had access to the service through other devices.
The move marks a change in Spotify's business and could expand its potential base of listeners. The lack of a free mobile app has been an inhibitor of the company's growth, and filling that void could help it keep its growth momentum going.
Read the full article @ CNET.
According to multiple sources, cable TV giant Comcast has “found a way to insert the same new ads that appear in every new episode of a show into all previous episodes of the show as well, over the same three-day period that C+3 measures”. So, if you’re binge viewing half a season of a TV show in order to catch up, you’d see the same commercials in the early episodes as you would in the most recent ones.
Video on demand makes up a large portion of TV watching. All Things D reports that 70% of Comcast subscribers now use Video On Demand.
These are all part of the New York Times’ digital strategy, which starts with its paywall. The Times allows readers free access to 10 articles a month. Beyond that, readers must pay for a digital subscription. The Times 2nd attempt at a paywall was instituted 2 years ago. Earlier this month, multiple sources reported that digital subscription revenue had overtaken digital ad revenue. The Times took in over $70 million in digital revenue (subscriptions and advertising) in the 3rd quarter of this year, roughly double what it did (digitally) in Q3 2010.
The problem is that, while digital subscription revenue is going up, digital ad revenue is stagnating. That brings us full circle back to the New York Times Minute. The Times is hoping that the higher CPMs for video ads, as found at the beginning of the Minute, will jumpstart their ad revenue in the New Year.
- Pat Welsh
The big news of the week is Facebook’s $3 Billion offer to buy Snapchat. That’s 4 times as much as they paid for photo-sharing service Instagram just 18 months ago. News of Facebook’s offer for Snapchat, which Snapchat has politely declined, coincided with an article in Forbes about Facebook’s challenge in staying relevant with teens.
Thanksgiving is upon us - and while this time of the year may not be ripe for festivals in the US, that doesn't mean there aren't some great shows happening all over the country in the next few weeks worth checking out. From folk/rock, to electro-pop, to alternative, here are 3 of the best shows happening around the holiday this year.
Check out the full article here.
AdAge published an interesting article this week on why marketers should reevaluate radio in this digital age. Traditional FM/AM radio still has tremendous reach, attracting 93% of Americans (12 and older) each week. The AdAge article digs deeper: Radio has evolved in its use of digital technology (mobile apps, use of social media, etc.). But the author believes that the territory surrounding emerging digital applications and innovations needs to be better explored. Among other things, marketers need to take better advantage of the creative freedom the digital world opens up for radio, and better utilize advanced audio-tracking metrics that have begun to emerge in order to avoid “missing opportunities to combine new platforms with existing ones”.
Music and sports are two of our most cherished diversions, and they’ve been intertwined forever. In the days before organized sports leagues existed, music and games were part of every summer picnic and social get together. Bands were an integral part of the ballpark experience going back to the 18th century, half-time shows at football games have always featured marching bands, and, these days, players in some sports have their own theme music.
In recent years, these synergies have accelerated. Examples include mega-stars performing at the Super Bowl halftime show, athletes bankrolling their own music labels and musician/impresario Jay-Z entering the sports management business.
Ken Hertz and I hosted our 10th Big Bang Forum this week. Big Bang is where numerous music, media and technology professionals gather to discuss the future and the present. The latest edition featured presentations and discussions about Internet 3.0, 3D printing, Bitcoin and the future of monetary exchange and disruption and innovation in live events.
Ron Bloom, Founder, Chairman and CEO of BiteSizeTV kicked off the session. BiteSizeTV is an online video entertainment network, bringing together, production, programming, promotion and platform, similar to broadcast and cable networks, but BiteSizeTV is served on and through the internet.
Check out the full article here.