Pollack Music + Media Group CEO Jeff Pollack, along with along with thousands of other industry leaders, will be in Austin this week appearing at the 2015 South by Southwest (SXSW) Music and Media Conference. Pollack will be moderating a panel featuring Coca-Cola’s Head of Global Entertainment Joe Belliotti, Shazam’s SVP of Music Peter Szabo, MTV VP of Music + Talent Danielle Salzedo, and Border City Media CEO Jim Lidestri in a Thursday session called Behind The Curtain: How Data is Changing The Modern Music Business. The panel will delve into the role data is playing to shape the music industry decisions in today’s new world, and explore the new analytics that are arming managers, labels, agents and brands to make informed decisions on touring, which singles to release and which bands are going to be the next big thing.
Don?t miss Behind The Curtain: How Data is Changing The Modern Music Business, which is scheduled for this Thursday, March 19 at 2:00pm CT at the Austin Convention Center, Room 17B, 500 E. Cesar Chavez St., Austin, TX. For more info about the extensive SXSW Music itinerary, visit sxsw.com.