12/4/23 POLLACK ESSENTIALS

TikTok indicating a need for strategic diversification
Why TikTok is trying to become more like YouTube
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CEO Daniel Ek shares news of "organizational changes"
Spotify to lay off 17 percent of its workforce, at least 1,500 people
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Study shows continuous decline in traditional pay-TV viewers
Cord-Cutters Will Outnumber Cable Subscribers By Year’s End
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