12/7/21 POLLACK ESSENTIALS

Millions of Followers? For Book Sales, ‘It’s Unreliable.’
Can social media fandom sell books?
Read More »

Brands can subscribe to get Ryan Reynolds creative magic
New platform for brand marketers
Read More »

Grammys 2022: Drake withdraws his two nominations
Drake withdraws Grammy noms
Read More »

Disposable culture is diminishing the power of brands
Disposable culture lessens brand power
Read More »

Armed With Data, Musicians Have Big Plans to Court Their Superfans
Musicians using data to court superfans
Read More »