6/7/21 POLLACK ESSENTIALS

Subscription-based streamers dominate ad-supported services’ share of watch time
Subscription streaming > ad-supported
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Universal Music Turned Dominant Roster of Stars Into $42 Billion
UMG's unchallenged success
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'20-'21 TV Ratings: Best, Worst and Most Average Shows for Each Network
'20-'21 TV ratings
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As Spotify's 'Average Revenue Per User' Drops, Subscriber 'Lifetime Value' Has Grown
Spotify's growth strategy
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Study: Media consumers want streaming, sports, diverse content going forward
What do media consumers want?
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