The Pollack Media Group is a full service radio programming consultancy offering customized solutions to fit your specific needs.
Full Service Programming Consulting
We offer strategic recommendations and tactical advice for all aspects of your station’s programming including:
- Thorough competitive market analyses
- Comprehensive music scheduling reviews and training
- Research analysis and implementation
- Effective imaging, positioning and formatics
- Talent coaching and advice on personnel decisions
- Innovative marketing and branding solutions
- Creative promotions and contests
We are experts with the PPM methodology, and do regular analyses for our clients to help guide their programming decisions.
We also offer a full digital media consultancy to help extend your brand to other platforms and increase off-air revenue.
Our comprehensive full market visits and virtual market visits offer detailed analysis that includes musical forensic examinations, detailed critique of your cluster and competition as well providing you with a step by step strategic action plan.
New programming services specifically designed for budget conscious broadcasters. These services include:
PD Assist. Our PD Assist services allows us to function as your temporary program director. If you have situations where a station is broken or your station/cluster is in transition between program directors we can send in our programming swat team, quickly fixing your properties by programming the music, fixing the music databases, making sure that the positioning and imaging is appropriate for a particular format, working with the air staff and basically improving the programming to the point that the station/cluster is ready for the next program director's hands.
Music Scheduling Services. If you are simply concerned about music issues and don't have the proper personnel on the ground we can remotely schedule your daily logs for all of your stations. You can then rest assured that your music will be scheduled properly until you have the skilled personnel in place to handle these responsibilities locally.
If you're having transitional programming issues please call us and we will arrange to have PMG's PD Assist services quickly fix your station's problems.