Pollack Media Group is an international media consultancy with unparalleled expertise in all things music, from global trends to niche markets. We specialize in helping TV networks, media sites, recording artists, radio stations, film companies, and consumer brands grow their audience and revenue by leveraging their content across multiple platforms.
iPhone App Success Story
Posted 07/28/2009 - 1:54pm by Julia M
Major League Baseball continues to be one of the most aggressive and progressive sports and entertainment entities in the online space. As we mentioned here a few weeks ago, MLBAM (Major League Baseball Advance Media), the online arm of Major League Baseball has aggressively marketed various new media products, as well as administering the websites for various other sports and entertainment entities.
Bing Bling
Posted 07/21/2009 - 9:08am by Julia M
Bing, Microsoft’s new search engine, has gotten off to a fast start. Launched in late May with a multi-media ad campaign, estimated at as much as $100 million, Bing has attracted a lot of attention and users. YouGov's BrandIndex showed that Bing’s brand awareness had risen from 8% to 25% in just two weeks.
Hulu Outdoing YouTube... on YouTube
Posted 07/14/2009 - 9:36am by Julia M
Google’s goal for YouTube is to get more full-length TV shows, putting it into competition with Hulu, and giving it a way to pay for itself. So far, YouTube is running far behind its network-backed rival. In fact, according to video analytics company TubeMogul, the promo clips for Hulu that are currently available on YouTube, get more views than the full-length TV episodes currently available on YouTube.
To read the full "Tech Trends" for the week of 7/13/09, click here.
July Music Preview
Posted 07/08/2009 - 10:30am by Julia M
Check out Pollack Media's New Music Preview for July 2009 featuring:
- Drake
- Regina Spektor
- Jay-Z
- Mariah Carey
- Wilco
- And Many More
For the full list, click here.
Running Out of Joose
Posted 07/08/2009 - 9:29am by Julia M
A new report from Screen Digest predicts impressive increases in web TV ad revenue over the next 4 years, bucking the overall decline in TV ad revenue. Another part of the report was a prediction that the producer-owned outlets were the ones that would thrive, while 3rd party distributors like YouTube and Joost would lag.
Twitter Users Love Music
Posted 06/30/2009 - 2:31pm by Julia M
A new report from market research firm, NPD Group, shows that Twitter users are more likely buy music than Internet users who are not Twitter users. They purchased more music in both digital and physical formats and were more engaged with music overall:
Michael Jackson (1958-2009)Bad Week for MySpace
Posted 06/23/2009 - 11:23am by Julia M
According to TechCrunch’s analysis of ComScore data, May 2009 was the first time that Facebook passed MySpace in the US. Facebook squeaked out a win compared to its rival for the first time in the US, but Facebook had already passed MySpace worldwide in April of 2008. Here are the ComScore figures:
The Latest from Video Wars.
Posted 06/16/2009 - 11:16am by Julia M
Blockbuster remains the giant in the video business in terms of sheer revenue, but Netflix has increasingly been gaining ground. It's esimated that Blockbuster ($5 billion) generates almost 4 times as much revenue as Netflix ($1.4 billion), yet Netflix saw its business grow 12% last year, while Blockbuster's revenue dropped by 5%.
The Hits Are... The Hits
Posted 06/11/2009 - 1:54pm by Julia M
BULLETIN: The hits are popular everywhere. According to a UK analysis of P2P song sharing by PRS for Music, the most popularly traded songs are….the most popular songs. Their analysis showed that 5% of available songs make up 80% of the traffic in illegally traded music. The authors of the study, using data from BigChampagne stated flatly that “BigChampagne had never seen a big hit on the pirate networks that was not also a top seller in the licensed world.”
