Pollack Media Group is an international media consultancy with unparalleled expertise in all things music, from global trends to niche markets. We specialize in helping TV networks, media sites, recording artists, radio stations, film companies, and consumer brands grow their audience and revenue by leveraging their content across multiple platforms.
Latest for the Huffinton Post. Read the full story here.
The Big Bang Forum, a gathering of top execs from the media, music, and digital space, had its fifth meeting this past Friday at a boutique hotel in Santa Monica. The Forum brings together leaders from the tech and entertainment industries who are excited about the future; people who are not begrudging the internet as ending their business, but as expanding and advancing it. Friday's meeting focused largely on the concept of content: What counts as content and as good content? What do your fans want to see? Where do they want to see it? What is the best way to deliver it to them? And how can these relationships be turned into a monetary transaction that benefits all involved. This included discussing the content/product that you're delivering, the technology that allows for its delivery as well as data that examines what fans and consumers do with this content when they receive it.
Shazam, the popular music identification app, is free again for unlimited use on iOS. Shazam started out as a free service when it launched, but switched a couple of years ago to a two-tiered model, one that allowed users a limited number of song tags per month for free, along with an unlimited, ad-free subscription model.
Nanigans, a Facebook marketing company, has put together a chart of ad spending on Facebook, compared to other advertising media. It’s an apples-to-oranges comparison, pitting Facebook against entire industries. !--[if>!--[if>!--[if>
A couple of years ago we talked about the augmented reality phenomenon in mobile. Augmented reality is technology that allows a mobile user to deploy their device’s camera in conjunction with a mobile app to add content that isn’t really there. The best real world example of augmented reality is the bold first down line that you see on TV broadcasts of football games. The first down marker isn’t really on the field; it’s superimposed on the broadcast. !--[if>!--[if>!--[if>
Digital Media Wire has sifted through the results of comScore’s 1st ever YouTube Partner Report and found some interesting trends.!--[if>!--[if>!--[if>
Check out our playlist for this week featuring:
- Lana Del Rey
- T-Pain/Lily Allen
- The Ting Tings
- Future Islands
- B.o.B & Lil Wayne
UltraViolet, the new multi-platform video service from the major movie studios has finally launched. UltraViolet is a technology that will permit customers who purchase a movie on DVD or Blu-ray to download and view that movie on other devices, such as tablet or PC. Warner Bros. “Horrible Bosses” has the distinction of the first movie released as under UltraViolet. Warners also plans on releasing the latest Harry Potter movie and “The Hangover 2” on UltraViolet later this year.
Reuters reports on the fact that cable operators are rethinking their opposition to a la carte programming. A la carte would allow customers to choose exactly which channels they want to subscribe to, rather than having to adhere to the service providers’ pre-fab tiers of service. Historically, cable and satellite companies have fought against this idea, as have the program producers. The producers use their popular channels as leverage to force operators to carry newer offerings.
It's hard to think of a better place to be for Halloween than New Orleans. Few places have such a great mix of haunted history combined with an all-day and all-night party atmosphere. Rehage Entertainment's Voodoo Experience always rolls into City Park just in time for the party.
It began in 1999 with acts like Wyclef Jean, George Clinton, and Third Eye Blind. Over the years, the Voodoo Experience has featured well-known headliners like Green Day, 50 Cent, Muse, and The White Stripes as well as lesser known, more indie bands like Ghostland Observatory, The Fiery Furnaces, and Metric. Much of the credit for the festival's growth and continued success goes to Stephen Rehage, CEO of Rehage Entertainment, a New Orleans local, and (most importantly) huge live music fan and supporter. If you make it down to NoLa for Halloween this year, here are three bands I would be sure to catch.