This week we continue our summary of Pollack Media Group’s yearly comprehensive look at media trends, The New Media Landscape: 2007. Over the next few weeks, we will publish a summary of the various sections of the report. If you are interested in a full copy of the report, you can request one by e-mailing hq@pollackmedia.com.
Consumer Generated Content
The trend of remixing content, rather than creating it on its own, will continue to dominate CGM in 2007, but the independent artist will become more and more of a factor as the year goes by. Perhaps the biggest question of 2007 will be whether a true star will develop outside of traditional media channels.This week we continue our summary of Pollack Media Group’s yearly comprehensive look at media trends, The New Media Landscape: 2007. Over the next few weeks, we will publish a summary of the various sections of the report. If you are interested in a full copy of the report, you can request one by e-mailing hq@pollackmedia.com.
Consumer Generated Content
The trend of remixing content, rather than creating it on its own, will continue to dominate CGM in 2007, but the independent artist will become more and more of a factor as the year goes by. Perhaps the biggest question of 2007 will be whether a true star will develop outside of traditional media channels.
Unsigned no longer means unpolished. Unsigned and amateur artists today now have both the tools to create works of similar quality as professionals and access to mass distribution channels.
Consumer generated media would not exist if the tools to create it weren’t widely available, easy-to-use, and powerful. For practically every type of media today, cheap (and often free) tools are available for consumers to use.
With the wide availability of tools and the increase in consumer interest in participating in media creation, media companies that help facilitate consumer-generated media will be in a powerful position. Being branded as a key launching pad for independent content creators is the first step to guaranteeing being a critical player in the process for the long-term.
Consumer-generated media is missing the critical third engine of growth: A way for consumers to easily find and gravitate to the best CGM content.
Until a trusted content filter for CGM is in place, even successful independent content creators will miss out on the fruits of stardom.
At least some stars that develop in the new media landscape will choose to remain outside of traditional media content and distribution channels. One of the important long-term goals for traditional media is to create an environment that minimizes this possibility.
