Posted 07/08/2009 - 9:29am by Julia M
A new report from Screen Digest predicts impressive increases in web TV ad revenue over the next 4 years, bucking the overall decline in TV ad revenue. Another part of the report was a prediction that the producer-owned outlets were the ones that would thrive, while 3rd party distributors like YouTube and Joost would lag.
Within days of that report, the other shoe dropped, as Joost, a much hyped service to distribute TV programming online has announced a major shift in its business strategy. The company, founded in 2007, found it too difficult to generate revenue without major media partners. It announced that it will change from being an entertainment portal into a white label video technology solution.
To read the full "Tech Trends" for the week of 7/6/09, click here.
