Posted 10/20/2009 - 1:13pm by Julia M
A new study by Opinion Research and online ad network ARAnet indicates that Americans are moving away from newspaper and televisions as sources for news and information in favor of online and radio. Although TV’s momentum in the study is negative, television remains the top source for news and information with most Americans. Here’s how the various media stacked up among the whole sample of 1000 respondents:
|
Medium
|
Top Source
|
Change
|
|
Radio
|
19.4 %
|
+ 2.9 %
|
|
Online
|
14.6%
|
+ 1.9 %
|
|
Television
|
31.1 %
|
– 3.6 %
|
|
Newspapers
|
19.4 %
|
– 4.1 %
|
The data show a significant demographic gap as the youngest segment rated online as their #1 source. However, despite this and its overall increase in usage, online trails the other media in news credibility. TV, remains at the top of this important chart:
|
Medium
|
Credibility (1-10 Scale)
|
|
Television
|
6.5
|
|
Radio
|
6.3
|
|
Newspapers
|
6.3
|
|
Online
|
5.7
|
To read the full "Tech Trends" from the week of 10/19/09, click here.
