Posted 06/03/2009 - 5:13pm by Julia M
Pandora currently has an estimated 10 million users of its website, along with 5 million using the iPhone app and 1 million accessing the service through the new Blackberry app. Pandora has also announced that they will have an app for the new Palm Pre when it’s launched in early June.
On the ad side, Pandora also has started a new contexted, music-based advertising initiative. They’ve been streaming music from the new Dave Matthews Band album, wrapped around a sponsor message from Brita water filters, to listeners who have created a Dave Matthews station. Look for this type of artist-focused sponsorship on Pandora to grow quickly.
