Posted 07/28/2009 - 1:54pm by Julia M
Major League Baseball continues to be one of the most aggressive and progressive sports and entertainment entities in the online space. As we mentioned here a few weeks ago, MLBAM (Major League Baseball Advance Media), the online arm of Major League Baseball has aggressively marketed various new media products, as well as administering the websites for various other sports and entertainment entities.
Among MLBAM’s biggest success stories is their “At Bat” iPhone app. Through the end of April, MLBAM claimed to have sold 130,000 copies of the app at $9.99 each. That means $1.3 million in gross revenue, with MLB pocketing $910,000 of that. That was almost 3 months ago, well before the release of the new iPhone 3G S, which means that MLB’s take now has to be well over $1 million.
For the full "Tech Trends" from the week of 7/27/09, click here.
