Posted 07/21/2009 - 9:08am by Julia M
Bing, Microsoft’s new search engine, has gotten off to a fast start. Launched in late May with a multi-media ad campaign, estimated at as much as $100 million, Bing has attracted a lot of attention and users. YouGov's BrandIndex showed that Bing’s brand awareness had risen from 8% to 25% in just two weeks.
YouGov’s study complements one from comScore which showed that Bing had achieved 15.5% penetration among Web surfers from June 2-6. Google’s share of the market is in the neighborhood of 60% with Yahoo a distant second.
To read the full edition of "Tech Trends" for the week of 7/20/09, click here.
