Pat Welsh, Senior Vice President/Digital Content

Pat joined Pollack Media Group, the world’s leading media consulting company in 1988. He works closely with PMG's media and technology clients regarding music programming, computer software training, format and content strategies, analyzing research findings, creating effective promotional and marketing campaigns and technology updates.

Pat speaks Spanish and has consulted radio stations and video music channels of various formats in the Hispanic world including in Spain, Mexico, Chile and the U.S. As part of that, he has given seminars in programming strategies, promotions and marketing, music programming and technology in both English and Spanish.

Pat has worked at radio stations in Pennsylvania, Kansas, Oklahoma and Missouri as both a programmer and on-air talent. Immediately prior to joining Pollack Media Group, he spent five years as the Program Director and morning show host at #1-rated KATT in Oklahoma City. He also spent a number of years working in television. He hosted several TV shows in Pennsylvania and Oklahoma, including one year as the host of “What's In The News", a nationally distributed (on PBS) children's news program designed to be shown in the classroom.


Pat graduated with honors from Penn State University with a degree in Political Science. Here are a few other highlights of his career:

  • He is a recognized authority on Selector music-scheduling software, a graduate of elite “Train the Trainer” course for Selector and Master Control at RCS headquarters. In fact, Pat has given Selector seminars in numerous countries on 4 different continents in 2 different languages.
  • A regular contributor to the “Programming To Win” column in the industry trade magazine, FMQB, for a number of years. Pat’s columns have included such diverse topics as New Media trends, music scheduling recommendations, improving creativity and various format analyses.
  • Pat was the Worldwide Radio Producer for the Live Earth concerts in 2007.
  • He served as the acting Program Director at “Pirate Radio” in Los Angeles for 3 months in 1991.
  • Nominated for Billboard magazine’s “Rock Radio Consultant of the Year” award in 1996.
  • Has been a feature speaker and has hosted rock industry panels at the Radio & Records, Gavin, Album Network and others.
  • In 2005 Pat was involved in various worldwide radio broadcasts of the Live 8 concert from backstage at the Philadelphia concert.